I build digital marketing systems that drive measurable growth in complex, regulated, and high-stakes environments. Organizations work with me when they need clarity, structure, and execution across marketing, education, and digital products, not just campaigns.

My experience spans global CPG brands, Medical Continuing Education platforms, and healthcare-adjacent businesses. I lead end-to-end digital marketing efforts including demand generation, social media strategy, paid media, e-commerce, marketing automation, and full communication flows that move audiences from awareness through conversion and retention. My focus is aligning messaging, timing, and user intent so marketing directly supports revenue.

Within Medical CE, I integrate instructional design into product and go-to-market strategy. I’ve designed and launched accredited digital education products using Articulate Storyline, ensuring learner experience, compliance, and commercial performance are built together.

I also lead marketing and operational execution for large-scale in-person experiences, including national medical conferences through the IAFA Aesthetic Symposium. From pre-event campaigns and automated communication workflows to onsite execution, I help organizations turn education and events into scalable growth engines.