Resume

Sales & Marketing Specialist
DentaSpa Seminars
April 2023 – Present

Miami, FL – United States – REMOTE

Create, develop, and implement dynamic digital marketing campaigns across various channels, including social media platforms like Meta and LinkedIn, as well as other digital advertising platforms, using Adobe Suite to captivate the target audience and generate leads for our seminars and courses.

• Develop and implement dynamic digital marketing campaigns across various channels, including social media platforms like Meta, LinkedIn, Tiktok, as well as other digital advertising platforms, to captivate the target audience and generate leads for our seminars and courses.
• Create compelling social media content for multichannel promotion.
• Utilize Adobe Suite and Canva to develop visually appealing marketing materials, such as graphics, videos, and animations.
• Conduct demographic research to identify target audiences and contribute to the creation of advertising campaigns that generate leads and drive engagement.
• Utilize CRM Highrise to manage and update customer information, track sales activities, and generate reports for sales analysis.
• Work closely with team members to optimize automation and lead-nurturing processes through content creation and distribution.

Marketing Specialist
International Academy of Facial Aesthetics
April 2023 – Present

Miami, FL – United States – REMOTE

Manage digital marketing efforts to promote event, attract attendees, and drive business awareness. Execute high quality content and maintain digital advertising on Google ads and Meta Business Suites. Collaborate with cross-functional teams, utilize various marketing channels, and develop innovative strategies to maximize event attendance and sponsorship opportunities.

• Drive brand awareness for symposium and conferences through the development and execution of marketing strategies and sales conversion tactics.
• Leverage various digital marketing platforms and techniques such as SEO, SEM, email marketing, social media advertising, and content marketing to generate awareness, increase event visibility, and drive event registration.
• Cultivate strong relationships with existing clients, sponsors, and exhibitors, ensuring high retention rates, identifying upsell opportunities, and maintaining a positive brand image.
• Collaborate with internal teams to coordinate event logistics, including venue selection, exhibitor management, and speaker coordination, ensuring a seamless and successful event experience.

Marketing Manager
Don Pablo Coffee Growers & Roasters
August 2021 – April 2023

Miami, FL – United States – HYBRID (Remote & On-site)

Increase brand awareness and overall business performance for Don Pablo Coffee by developing a cross-function marketing strategy. I worked closely with my team to manage and plan high-quality content, and email campaigns. During my time with Don Pablo Coffee, I developed seamless communication through automation to build relationships with customers and effectively promote products to the right audience.

• Provide strategic guidance and oversee social media operations to ensure consistency, brand alignment, and effective communication.
• Set goals, define KPIs, and monitor performance for engagement and brand visibility.
• Manage front-facing customer communications for exceptional experiences and brand representation. Handle inquiries, feedback, and complaints with timely and professional responses to build loyalty and trust.
• Monitor, analyze, and optimize direct marketing campaigns using data-driven insights. Measure effectiveness, track ROI, and identify opportunities for improvement to drive communication success.
• Execute integrated communication campaigns across multiple channels. Develop strategies to effectively reach target audiences through social media, email, PR, content marketing, and advertising.

Social Media Manager
Don Pablo Coffee Growers & Roasters
July 2020 – August 2021

Miami, FL – United States – HYBRID (Remote & On-site)

Develop and implement a comprehensive social media strategy aligned with the company’s goals and target audience. Monitor, analyze, and optimize key social media metrics and KPIs to evaluate the success of campaigns and track overall performance, significantly increasing in overall engagement by approximately 500%. Execute product launches and manage social strategies for international businesses including China, Taiwan, Australia, and Canada.

• Provide strategic guidance and oversee social media operations to ensure consistency, brand alignment, and effective communication.
• Set goals, define KPIs, and monitor performance for engagement and brand visibility.
• Manage front-facing customer communications for exceptional experiences and brand representation. Handle inquiries, feedback, and complaints with timely and professional responses to build loyalty and trust.
• Monitor, analyze, and optimize direct marketing campaigns using data-driven insights. Measure effectiveness, track ROI, and identify opportunities for improvement to drive communication success.
• Execute integrated communication campaigns across multiple channels. Develop strategies to effectively reach target audiences through social media, email, PR, content marketing, and advertising.

Dental Assistant
Nova Southeastern University – College of Dental Medicine
January 2020 – July 2020

Davie, FL – United States – HYBRID (Remote & On-site)

Assisted dental faculty, students, and on-site ABA specialist in a grant program designed to desensitize special needs patients through frequent dental visits. Success was indicated by the improvement in patients’ cooperation so they can thrive within private practice settings.

• Assist in dental visits and procedures for special needs patients from infancy to adulthood.
• Work with the on-site ABA specialist, dental school faculty, and residents developing and testing sensory material.
• Radiography Technician
• Maintain and sterilize equipment
• Patient management
• Continuing Education in Medical and Behavioral Studies

Dental Assistant
Dr. Pollock & Associates
March 2016 – November 2019

Melbourne, FL – United States – ON-SITE

Assisted in dental procedures in a fast-paced pediatric practice. Worked closely with the private practice owner to promote the office by developing a strategy to win back patients and marketing collateral to drive awareness in our community.

• Create Marketing content such as design for post cards and educational material
• Mentoring and coaching for toddlers and adolescents during dental procedures to ensure safety
• Assist in Orthodontic, Pediatric and General dental procedures
• Sterilization Technician and Equipment Management
• Radiographs Technician
• Maintain office and patient records
• Building rapport with patients

Front Desk Coordinator
Health Spa Napa Valley
January 2014 – November 2014

St. Helena, CA – United States – ON-SITE

Managed front desk and guest experience for a high-end spa and gym in Napa Valley. At Health Spa Napa Valley, I received employee of the month for having the highest sales on the retail floor. We hosted and coordinated many events, special occasions, and classes at the spa. This included working with vendors, promotions, and hosting the event for a significant guest count.

• Manage schedule and communications for many therapists and health professionals
• Book spa treatments and personal training sessions
• Greet Guests and manage Retail Floor
• Give tours of grounds and amenities
• Confirm appointments
• Contact necessary personnel to handle maintenance issues
• Build relationships with members
• Accommodate client’s needs such as food orders, surprise flowers, gifts for significant other, etc.

Assistant Manager
The Smoothie Shop
February 2011 – November 2013

Miami Beach, FL – United States – ON-SITE

Managed family-owned smoothie shop by developing customer relationships, ordering all produce and materials, staff retention, conducting quality control, and maintaining financial records. With a small shop comes big responsibility, and I demonstrated a level of commitment and enthusiasm that made me go above and beyond to see The Smoothie Shop grow.

• Manage customer service and cross-promotional opportunities such as events, and sponsorships
• Place orders for all produce and miscellaneous items necessary for the business to run efficiently
• Conduct new employee training
• Troubleshoot issues with equipment
• Manage daily revenue
• Preparation of everything on menu
• Ability to manage shop alone

Sales Associate
Quicksilver
June 2012 – July 2013

Miami Beach, FL – United States – ON-SITE

Managed retail floor of apparel and boards. I spent time educating customers and assisted in purchase decisions based on the customer’s needs. I attended many events and was involved in the surfing/skating community, which helped me promote and market the products we sold.

• Displayed a customer comes first attitude and delivered legendary customer service.
• Perform register and merchandising tasks, such as re-stock, re-merchandising, display, price markdowns, and transfers.
• Maintain store appearance and visual merchandise standards.
• Embrace the Quiksilver culture, values, beliefs, and lifestyle.
• Be a team player and contribute to the store’s success.
• Execute other duties as assigned.